The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Dumb Ways To Die
Agency: McCann / Melbourne Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Points: 75.0
Nike+ FuelBand
Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 75.0
The Verizon COLOR Live Broadcast Application
Agency: McCann Erickson New York / New York Client: Verizon Wireless Category: Branded Apps / Single
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne Client: Metro Trains Category: Non-Broadcast / Short-form
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne Client: Metro Trains Category: Creative Use of Music Supporting A Brand
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Points: 25.0
OneNike
Agency: R/GA / New York Client: Nike Category: User Experience Design / Information Architecture
Points: 25.0
Driving Dogs
Agency: DraftFCB New Zealand / Auckland Client: SPCA / MINI New Zealand Category: Custom Content
Points: 25.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York Client: Nike Category: User Experience Design / Interaction Design
Points: 25.0
Nature Valley Trail View
Agency: McCann Erickson New York / New York Client: General Mills Category: Best Branded Content Channel / Single
Points: 25.0
Getty Images The Watermark Project
Agency: R/GA London / New York Client: Getty Images Category: User Experience Design / Usability
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne Client: Metro Trains Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 25.0
Queen Mao
Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Single
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Radio - Single
Points: 25.0
Western Union Demo Posters
Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Collateral / Posters - Campaign
Points: 25.0
Dumb Ways To Die
Agency: McCann / Melbourne Client: Metro Trains Category: Online Films & Video / Music Videos
Points: 25.0
Driving Dogs
Agency: DraftFCB New Zealand / Auckland Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York Client: Nike Category: Integrated Branding / Consumer Campaign
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York Client: Nike Category: Brand Transformation / Single
Points: 25.0
The Joy of Books
Agency: Lowe Roche / Toronto Client: Type Books Category: Craft / Animation/Motion Graphics
Points: 25.0
Nike+ FuelBand
Agency: R/GA / New York Client: Nike Category: Websites / Consumer Goods
Points: 15.0
Athletes
Agency: McCann Germany / Frankfurt Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Series
Points: 15.0
Make Haste Slowly: The Kikkoman Creed
Agency: Draftfcb San Francisco / San Francisco Client: Kikkoman Category: Film / Documentaries - Features
Points: 15.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Film / Documentaries - Shorts
Points: 15.0
Mad Men
Agency: Hill Holliday / Boston Client: Newsweek Category: Trade / Full Page or Spread - Campaign
Points: 15.0
Driving Dogs
Agency: DraftFCB New Zealand / Auckland Client: SPCA / MINI New Zealand Category: Non-Broadcast / Short-form
Points: 15.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Non-Broadcast / Long-form
Points: 15.0
Queen Mao
Agency: McCann Worldgroup / Mumbai Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single
Points: 15.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: User Experience Design / Information Architecture
Points: 15.0
Mad Men
Agency: Hill Holliday / Boston Client: Newsweek Category: Innovation in Branded Content / Single
Points: 15.0
Nike+ FuelBand
Agency: R/GA / New York Client: Nike Category: User Experience Design / Usability
Points: 15.0
Selfies
Agency: Lowe and Partners / Cape Town Client: Independent Newspapers Category: Out Of Home / Transit & Outdoor Installations - Campaign
Points: 15.0
Pennies for Life
Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Environmental/Experiential - Single
Points: 15.0
Call Girl
Agency: DraftFCB New Zealand / Auckland Client: Prime Television Category: Consumer Radio / Single
Points: 15.0
Potable Water Generator
Agency: Mayo DraftFCB / Lima Client: UTEC University Category: Innovation in Advertising / Single or Campaign
Points: 15.0
Clouds Over Cuba
Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Online Films & Video / Public Service/Non-Profit
Points: 15.0
Potable Water Generator
Agency: Mayo DraftFCB / Lima Client: UTEC University Category: Public Service / Outdoor - Single
Points: 15.0
Nature Valley Trail View
Agency: McCann Erickson / New York Client: General Mills Category: Websites / Consumer Goods
Points: 10.0
Operation Bethlehem
Agency: LOWE/SSP3 / Bogotá D. C. Client: Colombian Ministry of Defence Category: Integrated Branding / Public Service Campaign
Points: 10.0
Killing Lincoln
Agency: Mullen / Boston Client: National Geographic Category: Websites / Corporate Website
Points: 10.0
Open Happiness
Agency: McCann Berlin / Frankfurt Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Single
Points: 10.0
Broken Night
Agency: McCann Erickson New York / New York Client: Nikon, Inc. Category: Film / Theatrical and DVD Releases
Points: 10.0
The 2013 IKEA Catalog Application
Agency: McCann Erickson / New York Client: IKEA Category: Mobile Applications/Sites / Augmented Reality
Points: 10.0
Color Live Video Broadcast Application
Agency: McCann Erickson / New York Client: Verizon Category: Mobile Applications/Sites / Social Networks/Community
Points: 10.0
Cityscape
Agency: DraftFCB / Chicago Client: Valspar Category: Collateral / P.O.P. and In-store - Campaign
Points: 10.0
Dumb Ways To Die
Agency: McCann / Melbourne Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign
Points: 10.0
Engen Calendar Fire Blanket
Agency: DraftFCB / Cape Town Client: Engen Category: Design Does / Design for the Greater Good
Points: 10.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Best of Show Pencil
Points:
75.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Best of Show Pencil
Points:
75.0
Client:
Verizon Wireless
Title:
The Verizon COLOR Live Broadcast Application
Category:
Branded Apps / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Non-Broadcast / Short-form
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Creative Use of Music Supporting A Brand
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
OneNike
Category:
User Experience Design / Information Architecture
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
SPCA / MINI New Zealand
Title:
Driving Dogs
Category:
Custom Content
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
User Experience Design / Interaction Design
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
General Mills
Title:
Nature Valley Trail View
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Getty Images
Title:
Getty Images The Watermark Project
Category:
User Experience Design / Usability
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Western Union Money Transfer
Title:
Queen Mao
Category:
Collateral / Posters - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Radio - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Western Union Money Transfer
Title:
Western Union Demo Posters
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Online Films & Video / Music Videos
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
MINI New Zealand
Title:
Driving Dogs
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Brand Transformation / Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Type Books
Title:
The Joy of Books
Category:
Craft / Animation/Motion Graphics
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Websites / Consumer Goods
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
The Coca-Cola Company
Title:
Athletes
Category:
Collateral Design / Outdoor - Series
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Kikkoman
Title:
Make Haste Slowly: The Kikkoman Creed
Category:
Film / Documentaries - Features
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike
Title:
OneNike
Category:
Websites / E-Commerce
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Film / Documentaries - Shorts
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Newsweek
Title:
Mad Men
Category:
Trade / Full Page or Spread - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
SPCA / MINI New Zealand
Title:
Driving Dogs
Category:
Non-Broadcast / Short-form
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Non-Broadcast / Long-form
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Western Union Money Transfer
Title:
Queen Mao
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
User Experience Design / Information Architecture
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Newsweek
Title:
Mad Men
Category:
Innovation in Branded Content / Single
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
User Experience Design / Usability
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Independent Newspapers
Title:
Selfies
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
The Microloan Foundation
Title:
Pennies for Life
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Prime Television
Title:
Call Girl
Category:
Consumer Radio / Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
UTEC University
Title:
Potable Water Generator
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
The JFK Presidential Library & Museum
Title:
Clouds Over Cuba
Category:
Online Films & Video / Public Service/Non-Profit
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
UTEC University
Title:
Potable Water Generator
Category:
Public Service / Outdoor - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
General Mills
Title:
Nature Valley Trail View
Category:
Websites / Consumer Goods
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Colombian Ministry of Defence
Title:
Operation Bethlehem
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
National Geographic
Title:
Killing Lincoln
Category:
Websites / Corporate Website
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Collateral Design / Outdoor - Single
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Nikon, Inc.
Title:
Broken Night
Category:
Film / Theatrical and DVD Releases
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
The 2013 IKEA Catalog Application
Category:
Mobile Applications/Sites / Augmented Reality
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Verizon
Title:
Color Live Video Broadcast Application
Category:
Mobile Applications/Sites / Social Networks/Community
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Valspar
Title:
Cityscape
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Engen
Title:
Engen Calendar Fire Blanket
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Bronze Pencil
Points:
10.0
